Home' AgTrader : August 2010 Contents A winning
TM In print for 20 years & now online
Website is now live!
FARMERS can now go online and find
tractors and machinery for sale
throughout the country courtesy of
the new AgTrader website.
Tractor and machinery dealers will also
be able to list their stock on the site as an
extension of their print advertising.
AgTrader manager Rebecca Stuart said
the site was created because of demand
and changes in technology.
"The AgTrader has been a very popular
newspaper with farming families for over
20 years -- we see the website as another
dimension of our business -- offering peo-
ple another avenue in which to buy, sell
"People love scanning the paper and see-
ing what is on offer -- with the web they can
get additional detail on the items listed,
extra pictures and have the ability to email
questions, comments etc," she said.
"We often have dealers saying they know
when the AgTrader has come out because
their phone starts ringing. We expect our
AgTrader website users to generate a simi-
lar response via a different mechanism."
The site went live last Thursday.
Rebecca said the site definitely comple-
mented AgTrader. As the paper was
monthly, the website would give dealers
the ability to change stock as it sold and
relist the new trades in the weeks in be-
tween the print issues. The paper would
highlight their monthly specials while the
website would allow dealers to list addi-
"In many ways, this site has been built
for our VIP advertisers; many of whom
have supported our publication for a num-
ber of years -- through our print/web pack-
ages, there will be something for everyone.
"Some dealers have told us they only
want to advertise in print -- that is fine -- the
option is simply there for others who want
an additional way to attract and target new
customers," she said.
One of the benefits was that each dealer
could have their own website on the Ag-
Trader site. They would have complete
control over the look and feel and the con-
tent -- AgTrader would simply host it.
"This is a great option for those smaller
businesses who don't currently have a
website or who don't want the extra ex-
pense of paying to have one built.
"We will also send out email newsletters
and use it as a way of communicating with
our customers," Rebecca said.
"Our website is slightly different from
others in that we still want to offer supe-
rior customer ser vice to our clients so
each print/web package will be tailor-made
to suit our VIP clients' needs and competi-
tively priced to reward them for their loy-
alty to AgTrader.
"Our reps have over 60 years' experience
with the paper and have played an active
part in its growth and development; after
20 years in print, it was time for us to ex-
pand our horizons and offer our valued
clients something more.
"Our expectations are that people will
love the site and find it easy to navigate
their way around. While we have been ex-
tensively testing the site during the build-
ing process, we are excited to have our
clients go online and see what they think.
It's all about getting feedback and making
sure it meets our customers' needs," she
A number of dealers were involved in the
research and testing process and they were
excited about the concept.
The site is live -- an extension of the
newspaper -- with the ability to search via
region, dealer, brand, HP and price.
An online copy of AgTrader is also avail-
able on the site where readers can flick
through the pages.
Rebecca said the beauty of this Realview
technology was that it offered readers the
ability to link directly to the advertiser's
website from their web address within the
"We will have both banners and buttons
for sale on the site and while the website
has a distinctly tractor and machinery
focus, we expect these prime spots to be in
demand from any business wanting to tar-
get the rural market.
"It's a bit like the front page of our news-
paper, once advertisers get on there -- they
never want to leave.
"The site's development over the coming
months will largely depend on the feed-
back we receive from our customers and
For those who enjoy the pastime of read-
ing a newspaper, the AgTrader will still ar-
rive FREE in your mailbox each month just
as it has for the past 20 years for those
who enjoy surfing online they should visit
www.agtrader.co.nz and see what it has to
offer or contact the AgTrader team on 0800
55 55 44.
website offers Kiwi
AgTrader manager Rebecca Stuart logs on to the new AgTrader website.
The AgTrader team Rebecca Stuart, Michelle Dingle and Wendy Dobbs have nearly
sixty years combined experience with the paper.
"It's a bit like the front page
of our newspaper, once ad-
vertisers get on there -- they
never want to leave."
Rebecca Stuart, AgTrader manager
62 AUGUST 2010
TOLL FREE 0800 55 55 44
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